Vision AI Startup Human Behavior Secures $5M to Transform User Analytics
Young Founders Raise $5M to Revolutionize Online Behavior Analysis with Vision AI
Stanford dropout Amogh Chaturvedi, just 20 years old, and his co-founders are making waves in the AI world. Their new venture, Human Behavior, recently raised a $5 million seed round from top investors, including Y Combinator, General Catalyst, Paul Graham, and Vercel Ventures. Their mission? To unlock deeper insights into online user behavior using advanced vision AI.
Human Behavior founders: Amogh Chaturvedi (CEO), Chirag Kawediya (COO), Skyler Ji (CTO). Image credit: Human Behavior.
What Sets Human Behavior Apart?
Unlike traditional analytics platforms that rely on manually tagged events and clickstream data, Human Behavior applies vision AI to analyze real user session replays. This approach aims to answer the critical why behind user actions—providing companies with actionable insights into why users convert, churn, or encounter issues.
- No manual tagging: AI reviews session videos to identify user patterns without extensive engineering.
- Faster insights: Product teams receive daily summaries highlighting used features, bugs, and user churn.
- Scalable analysis: The technology can process and summarize thousands of hours of session footage, something that only recent computer vision advancements have enabled.
From E-Commerce Accounting to Vision AI
The Human Behavior team, including COO Chirag Kawediya and CTO Skyler Ji, first built an e-commerce accounting tool called Dough. After selling Dough for six figures, they pivoted based on customer feedback: companies wanted to know why users behaved the way they did—not just what they did.
This led to Human Behavior’s new direction, with the founders leveraging their experience and the latest in vision AI to address a longstanding analytics gap.
Rapid Growth and Ambitious Vision
Since its launch just four months ago, Human Behavior reports month-over-month growth of 20%. Their customers, primarily fast-growing Series A and B startups, are already benefiting from richer, automated behavioral insights. The founders believe session replays are an “untapped goldmine”—with potential applications beyond product analytics, such as automated QA and IT support.
"Why spend hours writing code to track clicks when we can just watch the video?" CTO Skyler Ji asks, emphasizing the efficiency and depth of their AI-powered approach.
Challenging Established Analytics Players
With a fresh architecture built from the ground up, Human Behavior aims to outpace established analytics companies like Mixpanel and PostHog. Their vision is to become the "Datadog of session replay," spinning out multiple products from their core dataset.
Meet the Founders
- Amogh Chaturvedi (CEO)
- Chirag Kawediya (COO)
- Skyler Ji (CTO)
Their journey—from hacker house collaborators to fast-scaling AI founders—highlights the power of listening to customer pain points and harnessing next-gen technology to address real business needs.
