OpenAI Unveils ChatGPT Pulse: Personalized Morning Briefs for Pro Users
OpenAI Introduces ChatGPT Pulse: A New Era of AI-Generated Morning Briefs
OpenAI has announced a major new feature for ChatGPT: Pulse, a tool designed to deliver personalized morning briefs directly to users while they sleep. Pulse marks a significant shift in how AI assistants can proactively support users, aiming to make ChatGPT the first app people check each day—much like a social feed or news aggregator.
What Is ChatGPT Pulse?
Pulse automatically generates five to ten tailored briefs for each user, offering a snapshot of the day ahead. These reports can include:
- Summaries of news articles on chosen topics (e.g., sports teams, tech trends)
- Personalized suggestions (like group costume ideas or travel itineraries)
- Daily agendas based on your calendar and emails
Pulse is designed to work asynchronously, moving beyond just responding to user questions. It aligns with OpenAI's broader goal: to make AI assistants more proactive and context-aware for everyday users.
How Does Pulse Work?
Pulse appears as a new tab within the ChatGPT app for subscribers to the $200/month Pro plan. Reports are displayed as interactive "cards" featuring AI-generated images and concise text. Users can:
- Click a card to see the full report
- Ask follow-up questions to ChatGPT about the contents
- Request new automated briefs or provide feedback on existing ones
Importantly, Pulse stops after delivering a handful of reports each morning, displaying a friendly message like, "Great, that's it for today." This is an intentional design choice to avoid the endless-scrolling engagement of typical news or social platforms.
Deep Personalization with AI
Pulse goes beyond static news aggregation by integrating with ChatGPT’s Connectors—allowing users to link services such as Google Calendar and Gmail. When enabled, Pulse can:
- Surface important emails overnight
- Generate agendas for upcoming events
- Leverage ChatGPT’s memory features to pull context from past chats, tailoring briefs to your interests and routines
For example, if you’re a runner planning a trip, Pulse might suggest local running routes in your destination city. It can also filter dining recommendations based on dietary preferences pulled from your calendar or chat history.
Availability and Future Plans
Currently, Pulse is exclusive to ChatGPT’s Pro plan due to the heavy computing resources required. OpenAI plans to expand access to Plus subscribers soon, with a long-term vision of making this proactive AI support available to all users.
OpenAI acknowledges the substantial infrastructure challenges, as demand for AI-generated content continues to grow. The company is investing in new data centers and partnerships to increase capacity and efficiency.
What’s Next for Pulse?
While today’s Pulse delivers briefs and daily overviews, OpenAI envisions even more agentic features in the future. This could include booking reservations, drafting emails for user approval, or managing complex tasks—though such advancements will require further trust and technical progress in AI decision-making.
Should You Try Pulse?
Pulse is OpenAI’s bold step toward making AI assistants truly proactive and personalized. For business owners, tech professionals, or anyone seeking a curated start to their day, Pulse offers a glimpse into the future of automated productivity tools.
