Keplar Raises $3.2M to Transform Market Research with Voice AI
Keplar Raises $3.2M to Transform Market Research with Voice AI
Traditional market research has long been a resource-intensive process, requiring Fortune 500 companies to employ specialized firms, endure lengthy timelines, and absorb significant costs. Now, Keplar, a voice AI-powered startup, is changing the game by automating customer interviews and delivering actionable insights much faster and at a lower price point.
What Is Keplar?
Founded in 2023 by Dhruv Guliani, a former Google speech AI engineer, and machine learning engineer William Wen, Keplar was born out of the South Park Commons founder fellowship program. Their mission is simple: to make deep customer understanding accessible and efficient for any business by leveraging advanced conversational AI.
How Keplar Works
- Rapid Study Setup: Companies can launch customer interviews within minutes using Keplar’s platform.
- AI-Powered Conversations: Keplar’s voice assistant reaches out to participants, asking probing questions about products or services.
- CRM Integration: If granted access, the AI can contact existing customers directly from the client’s CRM database.
- Automated Reporting: Insights are compiled into detailed reports and presentations, mirroring outputs from traditional human-led research.
Thanks to advancements in large language models (LLMs), Keplar’s voice bots conduct interviews so naturally that participants often address the AI moderator by name, forgetting they are not speaking to a human.
Backing and Growth
On September 17, Keplar announced a $3.2 million seed funding round led by Kleiner Perkins, with additional support from SV Angel, Common Metal, and South Park Commons. Notable early customers include Clorox and Intercom, signaling strong enterprise interest in automated voice research solutions.
The Competitive Landscape
Keplar is part of a rapidly evolving AI market research sector, facing competition from fast-growing startups like Outset and Listen Labs, both of which have secured significant funding in recent months. However, Keplar’s focus on seamless, human-like voice AI positions it as a compelling alternative to manual surveys and interviews.
Why It Matters for Businesses
- Speed: Insights are delivered in days, not weeks.
- Cost Efficiency: Major savings compared to traditional research firms.
- Depth: Conversational AI can uncover nuanced feedback that written surveys often miss.
With AI-driven solutions like Keplar, businesses of all sizes can now access powerful customer insights to drive product improvements, marketing strategies, and growth.
