Google Launches AI Business Calling and Upgrades Search with Gemini 2.5 Pro
Google Unveils AI Business Calling and Gemini 2.5 Pro for Enhanced Search
Google is introducing new AI-powered features aimed at making everyday business interactions and online research faster and smarter. The company’s latest updates bring an AI business calling feature for all U.S. users and roll out the advanced Gemini 2.5 Pro model in Google Search’s AI Mode, unlocking deeper research capabilities for subscribers.
What Is Google’s AI Business Calling Feature?
This innovative feature allows Google’s AI to call local businesses on your behalf and gather information such as availability and pricing. Instead of making the call yourself, you can let Google handle the conversation and deliver the details directly to you.
- Search for a service (e.g., "pet groomers near me")
- Select the new option: Have AI check pricing
- Answer a few questions about your needs
- Receive tailored information from local businesses
For privacy and transparency, every call starts with Google’s AI announcing itself as an automated system acting on the user’s behalf. This addresses previous concerns about AI agents being mistaken for real people.
AI Mode in Search Gets a Power Boost with Gemini 2.5 Pro
Google Search’s AI Mode, which lets users ask complex questions through a conversational AI interface, now supports the Gemini 2.5 Pro model for Google AI Pro and AI Ultra subscribers. This upgrade is designed to tackle advanced reasoning, math, and coding queries with greater accuracy.
- Subscribers can select Gemini 2.5 Pro directly within AI Mode
- Enables more sophisticated and nuanced search experiences
Introducing Deep Search for In-Depth Insights
The new Deep Search feature in AI Mode lets subscribers conduct thorough research in minutes. Google’s AI performs hundreds of searches, synthesizes information, and produces a comprehensive, fully cited report.
- Ideal for major life decisions (e.g., buying a home, financial planning)
- Useful for career research, hobbies, or studies
These additions build on recent AI Mode enhancements, such as back-and-forth voice conversations and AI-powered shopping experiences, positioning Google as a strong competitor to emerging AI search tools.
Who Can Access These Features?
- AI business calling: Rolling out to all U.S. Search users, with expanded limits for Google AI Pro and AI Ultra subscribers
- Gemini 2.5 Pro & Deep Search: Available to Google AI Pro and AI Ultra subscribers
Looking Ahead
As Google continues to integrate AI into everyday search and business interactions, these tools signal the company’s commitment to redefining how users access and process information. Businesses and consumers alike can expect faster, more personalized experiences as AI becomes central to Google’s ecosystem.
