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Elon Musk Confirms Ads Coming to Grok AI Responses on X

Cansin Cengiz

07 Aug 2025 — 1 min read

Elon Musk Confirms Ads Coming to Grok AI Responses on X

Elon Musk has announced that X, the social platform formerly known as Twitter, will soon begin displaying advertisements within the responses of its Grok AI chatbot. This move marks a significant shift as X looks for new ways to support its ad business following recent leadership changes.

What Will Change for Grok Users?

In a live discussion with advertisers, Musk explained that X will allow marketers to pay to have their solutions appear as suggestions in Grok's AI-generated answers. For example, if a user asks Grok for help solving a problem, related sponsored solutions could be featured prominently in the response.

Ad Integration: Ads will appear directly inside Grok's chat responses, offering businesses a new channel for targeted advertising.
Enhanced Targeting: The targeting capabilities will be powered by technology from xAI, Musk's artificial intelligence startup.

Why Is X Introducing Ads in Grok?

This development comes as X seeks to stabilize and grow its advertising revenue, especially after the departure of former CEO Linda Yaccarino. Musk acknowledged that operating advanced AI like Grok is costly, and ad revenue will help cover the expenses of powerful GPUs required for AI processing.

Future Plans for AI and Advertising on X

Musk also highlighted that the acquisition of X by xAI earlier this year will help improve ad targeting on the platform. By leveraging xAI's technology, X aims to make advertising more relevant and beneficial for both users and marketers.

The introduction of ads within Grok's AI responses represents a new chapter for X, blending artificial intelligence and revenue generation in a way that could reshape the social platform's business model.

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Elon Musk Confirms Ads Coming to Grok AI Responses on X

What Will Change for Grok Users?

Why Is X Introducing Ads in Grok?

Future Plans for AI and Advertising on X

References

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