Amazon Unveils Lens Live: Real-Time AI Visual Shopping Arrives on Mobile
Amazon Introduces Lens Live: Real-Time AI Visual Shopping for the Real World
Amazon has launched Lens Live, a new AI-powered feature designed to make shopping more intuitive by bringing real-time visual search to your smartphone. Building on the existing Amazon Lens tool, Lens Live enables users to point their phone at any product they see in the real world and instantly find similar or matching items on Amazon, all from within the Amazon Shopping app.
How Lens Live Works
With Lens Live, comparison shopping becomes seamless:
- Open the Amazon Shopping app on iOS.
- Use your camera to point at any item—whether it's in a store, at a friend's home, or out in public.
- Matching or similar products appear in a swipeable carousel at the bottom of your screen.
- Tap the (+) icon to add an item to your cart, or the heart icon to save it to your wish list.
AI-Powered, User-Friendly
Lens Live is powered by Amazon SageMaker and runs on AWS-managed Amazon OpenSearch, ensuring rapid, scalable visual recognition. The feature also integrates tightly with Rufus, Amazon's AI shopping assistant, to provide:
- AI-generated product summaries
- Suggested questions for deeper research
- Personalized product insights before purchase
Part of a Broader AI Shopping Ecosystem
Lens Live joins a growing suite of Amazon AI shopping tools, including:
- Rufus shopping assistant
- AI-powered shopping guides
- Enhanced product reviews
- Smart fit-finding tools
- Audio product summaries
- Personalized prompts
- AI tools for merchants
Who Can Use Lens Live?
The feature is debuting on the iOS version of the Amazon Shopping app for "tens of millions" of U.S. shoppers, with plans for a wider U.S. rollout in the near future. Amazon has not confirmed if or when Lens Live will be available internationally.
Why Does This Matter?
Lens Live taps into a familiar habit: comparing prices and searching for better deals while shopping in physical stores. By making real-time visual search fast and easy, Amazon aims to further blur the line between traditional retail and e-commerce, giving shoppers more power to make informed, on-the-spot purchasing decisions.
