AI Styling Tool ‘Ella’ Launches Through Major Fashion Retailers Partnership
Vivrelle, Revolve, and FWRD Unveil AI Stylist ‘Ella’ for Personalized Fashion
Luxury membership platform Vivrelle has teamed up with leading fashion retailers Revolve and FWRD to launch Ella, an innovative AI-powered personal styling assistant. This collaboration marks a significant step in harnessing artificial intelligence to elevate the retail fashion experience.
How Ella Works
Ella is designed to help users discover and assemble the perfect outfits, whether they want to rent, buy new, or shop pre-owned. Customers can ask Ella for suggestions such as “a bachelorette weekend outfit” or “what to pack for a trip.” The AI analyzes the vast inventories of Vivrelle, FWRD, and Revolve to provide tailored recommendations. All selected items can be checked out in a single, unified cart via Vivrelle’s platform, streamlining the shopping journey.
- Personalization: Ella’s recommendations improve over time as it learns from each user’s preferences.
- Seamless Shopping: Browse, mix, and match across three major platforms in one place.
- Flexible Options: Shop or rent designer pieces, including pre-owned items, with ease.
Innovation in Fashion AI
Vivrelle’s CEO and co-founder, Blake Geffen, shared that Ella has been a year in the making and aims to “take the stress out of packing for a vacation or everyday dressing.” This launch continues the companies’ commitment to technology-driven retail; earlier this year, they introduced Complete the Look, another AI tool that suggests last-minute additions to a customer’s cart.
Ella stands out as one of the first AI-powered tools to integrate rental, resale, and retail in a single omnichannel experience. The solution echoes the fashion world’s long-time quest for digital wardrobe assistants, reminiscent of pop culture moments like the virtual closet in the movie Clueless.
The Impact for Fashion and Retail
As AI continues to reshape consumer experiences, Ella’s launch demonstrates how technology is making personalized fashion advice accessible to a wider audience. By streamlining the process of finding, combining, and purchasing outfits, Ella could set a new standard for how consumers interact with online fashion retailers.
According to Geffen, “With Ella, we’re giving our members as much flexibility and options as possible to shop or borrow with ease, through seamless conversations that allow you to share as little or as much as you want, just like talking to a live stylist.”
Looking Ahead
The introduction of Ella reflects a broader trend of AI adoption in fashion, as retailers invest in smarter, more personalized services to meet evolving customer demands. As more consumers seek convenience and customization, Ella could become a blueprint for future AI-powered retail experiences.
